Mary Bacica

Senior Vice President

Mary got her start in research over 25 years ago as a data analyst at MarkTrend Research. This was a time when data analysts had to rely on things called "mainframe computers" and use arcane programming languages to process data - back then you had to wait weeks to get your results. There was nothing quick about it.

Since her days as a data analyst in the pre-internet era, Mary has held progressively senior positions in research operations and client development. She is now a trusted research consultant to major organizations across Canada and the U.S. Public and private sector organizations turn to Mary for her unique ability to translate results into practical recommendations that help solve problems and identify opportunities.

Mary is particularly passionate about employee engagement and innovates Sentis' approach so that we measure what matters most in an evolving workplace. She also helps managers drive workplace change. She facilitates "next steps" workshops which help organizations prioritize action items and develop a coordinated strategy to implement them. She also publishes her insights on employee engagement in white papers and industry journals.

Mary is an important mentor and advisor to our younger researchers, guiding their work and supporting their development in the industry.

Mary is Sentis' Privacy Officer, responsible for ensuring that our policies and procedures always meet and exceed the requirements of the FOIPPA and PIPA.

Areas of expertise: VOE and VOC program design, corporate reputation measurement, performance management, program evaluation, online report design and implementation, privacy legislation.

Sectors/Industry practice areas: energy and utilities, government and citizen services, public opinion, healthcare and pharmaceuticals, security services, transportation, financial services, forestry.

While in the office, she also serves as Adam's Chief Altoids Dealer. Outside the office, Mary is an avid reader and a CrossFit enthusiast with her husband.

Mary is a member of the Marketing Research and Intelligence Association and a Certified Marketing Research Professional.

Ask Mary about… canards.

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