Janessa has a pretty tall order at Sentis. In addition to serving as a key project resource – particularly in the area of sampling – she is also part of our online portal design team, guiding how we visualize data for our clients. On top of all this she ensures that the design elements of the Sentis brand are consistent across all formats.
Janessa brings the mind of both a researcher and data viz expert to our portal design team. As a researcher, she guarantees that our portals align with research best practices – practices that are often missing from off-the-shelf online reporting software. She also ensures that the reporting site is structured so that key drivers and KPIs are front-and-center on the executive dashboards, and that reports, filters and functionality reflect each client's priorities and business structure.
As a data visualization and U/X expert, Janessa ensures that our portals are intuitive, easy to navigate, and use visualizations that can be easily grasped by non-researchers, striking the perfect balance between simplicity and depth.
Areas of expertise: sampling, database management, graphic design, data visualization.
When she's not at Sentis, you can find Janessa eating pizza somewhere, at a beer festival or lazing around at home with her cat Louie.
Janessa earned her Bachelor of Commerce from Ryerson University.
Ask Janessa about… finger painting.