Thoughts
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Online Discussion Boards
Julie Winram
ODBs are a highly flexible and user-friendly option for qualitative research.
Segments & Personas in a Changing World
Julie Winram
Marketers have long used segmentation to better understand, reach and serve their customers.
Want to Enhance your Employee Well-Being?
Adam DiPaula
Measuring employee well-being became popular when it became clear that there's a strong relationship between [...]
How to Make the Most of Your Insight Community
Ayden Verhulst
Insight communities are increasingly used as a complementary tool to core research programs, and for good reason.
Should My Company Use NPS?
Julie Winram
A short overview of NPS, highlighting both its key advantages and discussing the shortcomings or caveats to keep in mind.
Metrics & Scales
Julie Winram
Many of the questions I get about survey design relate to what metrics to use – and in particular, what scales to use. Here are some general guidelines to keep in mind.