Tracy Tan

Research Director

In the entrepreneurial, agile world that is Sentis, Tracy is a dedicated team player. She readily takes on additional responsibilities to help the team get the job done while continuing to deliver superior service and results to a long list of loyal clients. She listens intently, thinks through things carefully before acting, and stays calm in the face of competing deadlines. She's a great role model and mentor for her junior colleagues.

Tracy moves easily between the back-stage world of research with its many, solitary hours of data analysis and reporting, and the on-stage world of research where she delivers clear, focused presentations to senior managers and C-suite executives.

Tracy is Sentis' OSO – online survey officer. She sets out the rules, look and feel for our online surveys so that our respondents have an engaging and intuitive survey experience. She also works with our development team to enhance the user interface for Sentis' online reporting sites.

Areas of expertise: program evaluation, performance management, mystery shopping, online reporting design, government and citizen services, advanced analytics.

Sectors/Industry practice areas: municipal government, transportation, tourism, financial services, healthcare and pharmaceuticals, utilities, technology.

Tracy loves graphic design and has a growing Facebook following for her drawings and t-shirt designs. When not immersed in graphic design, Tracy plays the ukulele with immense enthusiasm.

Tracy holds a MSc from the University of Toronto.

Ask Tracy about... kayaking in windstorms.

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