Mubashshir Zakir

Vice President, IT & Data Solutions

Mubashshir (Bash) is a highly gifted software engineer, experienced in developing applications and software solutions for the research industry. Bash leads our IT department – and has developed the systems, practices and data security procedures that make Sentis a highly trusted data services provider to financial institutions, governments and crown corporations, among others. Bash also heads our Data Solutions Team (aka the Dev Team), providing Sentis clients with custom-built, interactive reporting websites (online portals).

Bash constantly enhances the design and functionality of Sentis' online portals, and our clients benefit from modifications that yield more targeted insights (e.g., enhanced text mining), that integrate the results from multiple client survey programs (e.g., VOC and VOE program integration) and that integrate client portals with other applications (e.g., Salesforce, Twitter).

As an engineer, Bash constantly (relentlessly) seeks out ways to streamline processes, whether they be at Sentis or at our clients' businesses. His enhancements in the areas of sampling automation, data processing, data weighting, and now artificial intelligence, give our clients even faster and more efficient results.

Areas of expertise: software architecture, database design, system automation, IT infrastructure, internet security.

When not writing code, Mubashshir can be found eating the same chicken and vegetables dish every day, sometimes twice a day.

Mubashshir (Bash) holds a BSc in Computer Science from UBC.

Ask Bash about… talking to ducks.

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